The Cake Awards celebrate the very best British cakes. From the finest tea room slice to the many varieties on the shelves of supermarkets, bakery shops and retail food chains across the country, The Cake Awards are the only awards dedicated to recognising excellence in cake.
The Cake Awards are a unique opportunity for large and small businesses to showcase their best products to the most respected figures in the industry including some of the UK's leading chefs, bakers and experts in the food industry.
Whether you are a pastry chef, independent retail baker or a major retailer, The Cake Awards is your opportunity to be recognised as the very best. Cakes that have it all - excellent presentation, quality ingredients, recipe innovation, texture, taste and value will triumph.
The inaugural Cake Awards took place at The Park Lane Hotel on 17th July 2013.
The 2013 Awards had many strong entries and the judging panel of 14 renowned cake experts were particularly impressed with the high calibre of entries received.
Judged by the panel from all winners in all categories this award was presented to the cake deemed to be the cake of the year.
Hosted by award winning Pâtissier and Chocolatier Will Torrent, the Cake Awards 2013 took place on the 17th July at the Park Lane Hotel, London, revealing the UK's finest cakes.
The Cake Awards has a robust judging process. In order to ensure the quality of the winning cakes, every single cake entered is scrutinised by our panel of industry experts.
|Loic Carbonnet||Head Pastry Chef at the Lanesborough|
|Sarah Crouchman||Executive Pastry Chef of Rhubarb|
|Professor David Foskett MBE CMA||Head of the London School of Hospitality and Tourism at University of West London|
|Andy Goss||Founder of Hungry for Success Consultancy|
|David Green||Food Technologist at Food Industry Support Ltd|
|Allan Jenkins||Editor of Observer Food Monthly|
|Bruce Langlands||Director of Food at Harrods|
|Eric Lanlard||Master Pâtissier|
|Wendy Miranda||Lakeland's Customer Ambassador|
|Charlotte Morgan||Food Writer for Lovefood.com|
|Philip Owens||Director of Bespoke Menu Design Ltd|
|David Swann||Quality & Innovation chef at Marks & Spencer|
|Will Torrent||Award winning Pâtissier and Chocolatier|
|Sue Wilkins||Founder of Panache PR|
Unless otherwise specified all cakes are judged on the following criteria:
A: No, please complete your online submission only.
A: No, you are allowed a 150 word description of your product to be included in your online submission. Other than photographs and the cake sample no other collateral can be submitted
A: All entries that meet the entry criteria will be asked to submit samples to the judging panel. You will be informed of delivery details of this judging process ahead of time. You will then be informed if you are a finalist in the awards. Winners will only be announced on the afternoon of the awards.
A: All submitted information will only be seen by the judges who have signed confidentiality agreements. It will not be released into the public domain although photographs may be used for The Cake Awards marketing.
A: Yes, you will receive one complimentary ticket to the event if you are shortlisted in a category. This allocated ticket will be seated with the sponsor of the category in question where relevant. You can purchase additional tickets or buy a table to celebrate your success should you wish.
A: Entry is charged at £195 + VAT per submission.
A: Where possible all remaining cakes will be offered to FareShare or another charity that will redistribute them to hostels or homeless centres.
A: The entries for 2014 will open early next year. Please contact us for information.
We are here to help. If you have any questions in regards to The Cake Awards please do not hesitate to contact the team on the details below:Mark Judson, Partnerships Director