The Cake Awards celebrate the very best British cakes. From the finest tea room slice and grandest hotel fancies to the many varieties on the shelves of supermarkets, bakery shops and retail food chains across the country, The Cake Awards are the only awards dedicated to recognising excellence in cake.
The Cake Awards are a unique opportunity for large and small businesses to showcase their best products to the most respected figures in the industry including some of the UK's leading chefs, bakers and experts in the food industry.
Whether you are a pastry chef, independent retail baker or a major retailer, The Cake Awards is your opportunity to be recognised as the very best. Cakes that have it all - excellent presentation, quality ingredients, recipe innovation, texture, taste and value will triumph.
The Cake Awards will take place at The Park Lane Hotel on July 17th 2013. Buy tickets to attend.
This award is open to an individual tearoom or retail chain that serves an individual or portion of cake - baked on-site - as part of their tea room menu. Judges will be looking for an exceptional cake that scores highly in terms of overall presentation including portion size and ease of eating together with the ingredients, flavour, texture, recipe innovation and value for money.
This award will honour and recognise a cake baked on or off site for sale only in that brand's retail
Open to any packaged cake sold in a supermarket this award will recognise an exceptional cake manufactured off site and sold packaged in store ready to eat. Excluding Christmas cake and in-store bakery products judges will assess cakes based on overall look, presentation, ingredients, taste, texture and overall value.
Open to any novelty or celebration cake baked either on or off site for retail sale this award is open to professional organisations and individuals. Judges will assess overall look, the skill involved in creating the cake, the innovation of the concept, presentation, ingredients, taste, texture and overall value.
This award will be presented to the company that makes the best dry, wet mix or part baked cake sold for home cooking. Judges will be assessing not only the cake in terms of ease and appearance of slice, ingredients, cooking instructions, value, taste, texture and presentation but also how accurately the packaging represents the actual cake.
This award will be presented to an outstanding cake made for those with specific dietary requirements including religious dietary laws and those with singular or multiple allergies including gluten, sugar and/or lactose intolerance. Low and fat free cakes are also eligible. Judges will assess innovation, presentation, ingredients, value, taste and texture together with ease of cooking instruction if applicable.
Judged by the panel from all winners in all categories this award will be presented to the cake that is deemed to be the cake of the year. Judges will be looking for a truly exceptional cake that stands out from all others in terms of innovation, ingredients, presentation, value (and all other attributes named before) and overall quality.
This year's Awards had many strong entries and the judging panel of 14 renowned cake experts were particularly impressed with the high calibre of entries received.
Judged by the panel from all winners in all categories this award will be presented to the cake that is deemed to be the cake of the year and announced at the ceremony.
Entries into the Cake Awards 2013 are now closed.
For more information please contact the entries team on 0207 921 8359 or email firstname.lastname@example.org
The Cake Awards 2013 will take place on the 17th July at the Park Lane Hotel, London. In celebration of cake, afternoon tea will be served prior to the awards ceremony and will include the finest cakes, scones, pastries, finger sandwiches, tea and champagne. Wine, beer and soft drinks will also be served.
To purchase tickets please complete the online booking system below. Tickets are priced at:
Individual ticket £195 + VAT
Table of 10 people £1950 + VAT
Lounge suits and tea dresses
Champagne drinks reception
Awards presentation and afternoon tea
Post-awards networking and drinks
Please click here for more information.
The Cake Awards has a robust judging process. In order to ensure the quality of the winning cakes, every single cake entered has been scrutinised by our panel of industry experts.
|Loic Carbonnet||Head Pastry Chef at the Lanesborough|
|Sarah Crouchman||Executive Pastry Chef of Rhubarb|
|Professor David Foskett MBE CMA||Head of the London School of Hospitality and Tourism at University of West London|
|Andy Goss||Founder of Hungry for Success Consultancy|
|David Green||Food Technologist at Food Industry Support Ltd|
|Allan Jenkins||Editor of Observer Food Monthly|
|Bruce Langlands||Director of Food at Harrods|
|Eric Lanlard||Master Pâtissier|
|Wendy Miranda||Lakeland's Customer Ambassador|
|Charlotte Morgan||Food Writer for Lovefood.com|
|Philip Owens||Director of Bespoke Menu Design Ltd|
|David Swann||Quality & Innovation chef at Marks & Spencer|
|Will Torrent||Award winning Pâtissier and Chocolatier|
|Sue Wilkins||Founder of Panache PR|
Unless otherwise specified all cakes have been judged on the following criteria:
A: No, please complete your online submission only.
A: No, you are allowed a 150 word description of your product to be included in your online submission. Other than photographs and the cake sample no other collateral can be submitted
A: All entries that meet the entry criteria will be asked to submit samples to the judging panel. You will be informed of delivery details of this judging process ahead of time. You will then be informed if you are a finalist in the awards. Winners will only be announced on the afternoon of the awards.
A: All submitted information will only be seen by the judges who have signed confidentiality agreements. It will not be released into the public domain although photographs may be used for The Cake Awards marketing.
A: Yes, you will receive one complimentary ticket to the event if you are shortlisted in a category. This allocated ticket will be seated with the sponsor of the category in question. You can purchase additional tickets or buy a table to celebrate your success should you wish.
A: Entry is charged at £195 + VAT per submission.
A: Where possible all remaining cakes will be offered to FareShare or another charity that will redistribute them to hostels or homeless centres.
We are here to help. If you have any questions in regards to The Cake Awards please do not hesitate to contact the team on the details below:Sponsorship enquiries: